The Objective:

Our client wanted to maximise the exposure of its new simulation technology developed specifically for ADAS and autonomous vehicles.

What We Did:

As well as embarking on a PR campaign to achieve coverage internationally across the sector, we also leveraged our network to invite the SAE (Society of Automotive Engineers) to experience the technology first-hand and interview the Technical Director.

The Results:

The client was featured on the front cover of the SAE’s ADAS & Autonomous Vehicle Engineering as well as coverage in Mobility Engineering, Tech Briefs’ Special Report: ADAS/ Connected car and Automotive Engineering, all from a single visit with the SAE’s European Editor. On top of this, we also featured on the front cover of ADAS & Autonomous Vehicle International, covering the two leading titles in the sector.