Technical writing for marketing materials
The Objective:
The client wanted to create a detailed and technical marketing brochure for its new Kinematics and Compliance (K&C) test machine. It needed to be targeted at automotive engineers knowledgeable about K&C testing.
What We Did:
The ATPR team conducted research into K&C testing before interviewing the lead engineer on the project. The interview took less than an hour and we had sufficient material to create the 3,000 word document.
The Results:
Our technical expertise minimised the time we required from the engineer, enabling them to focus on what they do best, engineering! The result is a highly-effective marketing document that required little input from the engineering team. The client now uses ATPR to draft most of its technical marketing content. You can read the brochure here.
