The Objective:

A client had worked with NASCAR to conduct a driverless crash test of a race car using driving robots and wanted to maximise the value of the project through PR.

What We Did:

ATPR conducted extensive research and curated a list of specifically selected media to distribute a video and supporting press release. This included motorsport, NASCAR-specific outlets, robotics, engineering titles and consumer press.

The Results:

The video became the most-watched video on the client’s YouTube channel within 24 hours of being distributed. It also acquired more than 120k views within the first week.