
Market Diversification
The Objective:
The client is an electrified powertrain engineering consultancy well-known in the automotive industry. They wanted to apply their expertise in other areas and diversify into new markets.
What We Did:
ATPR embarked on a PR campaign focussing on two priority industries; aerospace and defence. By working with the client we identified, pitched and created thought leadership articles for relevant titles.
The Results:
We achieved coverage across various key titles in each specific sector as well as horizontal engineering outlets. This included Aerospace Testing International, Intersec and The Engineer.
