Market Diversification

Aerospace Testing International coverage
Client coverage in Intersec magazine

The Objective:

The client is an electrified powertrain engineering consultancy well-known in the automotive industry. They wanted to apply their expertise in other areas and diversify into new markets.

What We Did:

ATPR embarked on a PR campaign focussing on two priority industries; aerospace and defence. By working with the client we identified, pitched and created thought leadership articles for relevant titles.

The Results:

We achieved coverage across various key titles in each specific sector as well as horizontal engineering outlets. This included Aerospace Testing International, Intersec and The Engineer.

Do you want to use a specialist agency to communicate your technology to the market?